论文部分内容阅读
海尔集团的空调安装工人在为用户安装空调时有一项细节服务——无尘安装。他们自带除尘设备,用细致的服务确保施工后的房间一尘不染。这与以前安装空调时“事前需要准备事后需要收拾”的情景形成了鲜明的反差。 无独有偶,位居2001年美国乃至全球500强企业榜首的零售业巨子沃尔玛也有许多令人感佩的细节服务,其中最让人心动的当属“八颗牙微笑”:公司要求员工对顾客微笑时须“露出八颗牙齿”。因为露出八颗牙齿微笑让人感到最真诚、最亲切,也最好看。
Haier Group air-conditioning installers in the installation of air-conditioning users have a detail service - clean installation. They bring their own dust removal equipment, with careful service to ensure that the construction of the room spotless. This is in sharp contrast with the previous installation of air conditioners that “need to be prepared in advance and then cleaned up”. Coincidentally, in 2001 the United States and the world's top 500 business giant Wal-Mart retail giant also has many impressive details of service, one of the most exciting was undoubtedly the “eight teeth smile:” The company requires employees to smile when customers are required “Exposed eight teeth.” Because of the eight teeth smile, people feel the most sincere, most cordial, but also the best look.