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从1905年到去年上半年,中国电影观众一直处在“你拍什么,我就看什么”的传统时代,去年夏天精准定位观众的《小时代》和今年夏天由网络微电影《老男孩》改编的《老男孩猛龙过江》,票房出人意料大获成功,“卖方市场”的古老传统突然被打破。这两部主打互联网用户群的影片充分利用与用户沟通互动的方式,创造出“你想看什么,我就拍什么”的电影产业新方式,为观众提供了更多的寻找、组合、阐释的机会与乐趣颠覆了传统电影产业模式,互联网与电影的成功结合似乎预示着电影作为一种艺术形态的边界正在加速消融。所以有专家断言,这两部影片的成功昭示着中国电影产业经历了第五代、第六代之后,已经进入互联网时代,也就是“网生代”。不难看出
From 1905 to the first half of last year, Chinese moviegoers have been in the traditional era of “what do you shoot, what do I see?” Last summer, the “Little Times” Adapted from the “Old Boy Raptors Crossing the River,” the unexpected success of the box office, “the seller’s market,” the ancient tradition suddenly been broken. The two main Internet users of the film make full use of the interaction with the user the way to create “What do you want to see, what I film ” new way of the movie industry, providing viewers with more search, portfolio, Interpreting opportunities and fun subverts the traditional film industry model and the successful combination of the Internet and the movie seems to signal an acceleration of the film’s boundaries as an art form. Therefore, some experts assert that the success of these two films makes clear that the Chinese film industry has experienced the fifth generation and the sixth generation, and has entered the Internet era, that is, “Mesozoic generation.” it’s easy to see