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对于招贴广告来说,它通过视觉类媒介承载和传播,因此所使用的“词汇”应符合“视觉传达语言”的要求,招贴广告中的图形、文字、色彩等元素及基本创造手段就是它的符号,由于招贴这一传播媒介的独有特征,使得招贴广告所选用的这些符号体系类型也具有了某些特性而将招贴广告设计与其他平面设计远远区分开来。以下将讨论招贴广告设计中符号的特性,并结合若干招贴广告实例进行论述。
For placard ads, it is carried and disseminated through visual media. Therefore, the “” lexicon used should meet the requirements of “Visual Communication Language ”, the elements such as graphics, characters and colors in the poster advertisement and the basic creation Means are its symbols. Due to the unique characteristics of the poster media, the type of symbology chosen by the poster advertisement also has certain characteristics that distinguish the poster advertisement design from other graphic designs. The following will discuss the characteristics of billboard ads design symbols, combined with a number of poster advertising examples to be discussed.