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经历了2011年的市场回稳期后,2012年的中国车市在备受期待之中迎来了“开门红”。根据乘联会销量信息,新年元月第一周的销量同比2011年初增长8%,消费者新年购车的心愿充分表现在了市场热潮中。在此新春喜庆的市场背景下,上海大众VW品牌继蝉联2011年度单一品牌销量冠军后再创佳绩,旗下各车型1月销量高达78,786辆,全新帕萨特携手Polo家族、Tiguan途观、Lavida朗逸、新途安等仍领跑各细分市场,奠定了上海大众VW品牌2012年高昂的增长基调。
After experiencing the market stabilization in 2011, China’s auto market in 2012 ushered in a “good start” among the highly anticipated. According to the sales information by the Federation, sales in the first week of January of the New Year increased by 8% over the same period of previous year, and the desire of consumers to buy a car in New Year was fully reflected in the market craze. In this festive market background, Shanghai Volkswagen VW brand re-won the 2011 single-product sales champion after another success, each of its models in January sales of up to 78,786 units, the new Passat together Polo family, Tiguan Tiguan, Lavida Sunny, the new Touran Still lead the various market segments, and laid the VW brand of Shanghai Volkswagen 2012, a high growth tone.