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中国银行张家界分行结合总行大零售的战略思想,认真研究本地经济经贸环境特点和发展潜力,制定营销计划。今年上半年,各项营销活动在张家界地区产生了强大的冲击,使中行的金字招牌深入人心,不仅产生了良好的社会效益,而且在经济上得到了丰厚的回报。至8月上旬,各项人民币存款比年初净增4650万元。
Bank of China branch in Zhangjiajie in line with the headquarters of the retail strategy, careful study of the characteristics of the local economic and trade environment and development potential, development of marketing plans. In the first half of this year, various marketing activities had a powerful impact in the Zhangjiajie area, which enabled the Bank’s golden signs to gain popular support. It not only produced good social benefits but also made huge economic returns. As of early August, the RMB deposits increased by 46.5 million yuan over the beginning of the year.