【摘 要】
：
品牌大店不仅可以为消费者打造一站式购物平台,提供宽敞愉悦的购物环境,还可有效提升品牌形象,是品牌构建渠道竞争力的重要内容。对于本土服装品牌来说,虽然开设大店是为提升
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品牌大店不仅可以为消费者打造一站式购物平台,提供宽敞愉悦的购物环境,还可有效提升品牌形象,是品牌构建渠道竞争力的重要内容。对于本土服装品牌来说,虽然开设大店是为提升品牌魅力谱出的华丽舞曲,
Brand stores not only for consumers to create a one-stop shopping platform to provide a spacious and pleasant shopping environment, but also effectively enhance the brand image is an important part of the brand building channel competitiveness. For local clothing brands, although the establishment of large stores is to enhance the gorgeous brand out of the gorgeous dance music,
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