【摘 要】
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专业报运用解释性新闻这一报道形式,发挥它独特的优势,这是提高专业报宣传效果的好方法。“培植”带露的鲜花要写出好新闻,应该到实际中去抓“活鱼”,去采撷和培植“带露的
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专业报运用解释性新闻这一报道形式,发挥它独特的优势,这是提高专业报宣传效果的好方法。“培植”带露的鲜花要写出好新闻,应该到实际中去抓“活鱼”,去采撷和培植“带露的鲜花”。解释性新闻,重点放在“怎幺样”能满足读者对高层次信息的需要,这对发行周期较长的专业报来说,是很重要的。
Professional reporting using interpretative news is a form of reporting that exerts its unique advantages. This is a good way to enhance the effectiveness of professional newspapers’ publicity. “Cultivating” flowers with dew To write good news, we should go to the actual “live fish” to pick and cultivate “dew flowers.” Explanatory news, with a focus on “what is the case”, can satisfy readers’ need for high-level information, which is important for a professional newspaper with a longer circulation period.
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