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金秋十月,第十一届中国广告节将在蓉城拉开帷幕,这是中国广告节首次走入西部。作为年度国内规模最大的广告盛会,成都将汇聚来自全国最优秀的广告作品与广告人,因而备受广告传媒界及企业界的瞩目。据悉,本届广告节重头戏,国内规格最高的广告奖项之一——“2004中国艾菲实效广告奖”,在历时三大的案例评选后,已经尘埃落定。组委会将门用品类(唯一)金奖颁给了蒙牛乳业的“强壮中国人”广告活动。创建了1968年的EFFIE(艾作)奖,是美国纽约的营销协会为表彰每年度投放
In the fall of October, the 11th China Advertising Festival will kick off in Chengdu. This is the first time that China Advertising Festival has entered the western region. As the largest domestic advertising event of the year, Chengdu will bring together the best advertising works and advertisers from across the country, and it will attract the attention of the advertising media industry and the business community. It is reported that the highlight of this year’s advertising festival and one of the highest-level advertising awards in China, the “2004 China Effie Actual Advertising Award”, has settled after three major case selections. The Organizing Committee awarded the gold medal of the category of supplies (sole) to the “Strong Chinese” advertising campaign of Mengniu Dairy. Created the EFFIE Award in 1968, which was awarded by the Marketing Association of New York City in recognition of the annual