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以谢馥春为切入点展开对扬州老字号招牌艺术的研究,从历史文献分析扬州谢馥春老字号招牌艺术,传统老字号招牌艺术与绘画艺术的有效结合创意研究,从侧面分析商业招牌与当时的绘画理念、人文情怀的联系。通过对清道光谢馥春招牌人物的选取、造型、动态、工艺、搭配、视觉特色等进行专业角度的多方位分析。联系当今招牌艺术的发展,对招牌艺术的符号、理念、文化进行探究,并展开对老字号招牌艺术发展的美好展望,并渗透出经典、永恒的概念。
Taking Xie Fuchun as the breakthrough point, this paper starts from the research on the old-style signboard art in Yangzhou. From the historical documents, it analyzes the creative art of the old-style signboard art in Yangzhou, the traditional old-style signboard art and the art of painting, analyzes the commercial signboards, Contact. Through the light of the Qing dynasty Hsieh Fu Chun signs characters selection, modeling, dynamics, technology, with visual characteristics such as multi-faceted professional perspective. In connection with the development of today’s signboard art, we explore the signs, concepts and culture of signboard art and launch a beautiful outlook on the art of old signboards, permeating the classic and timeless concepts.