论文部分内容阅读
本世纪初,广告画由外国洋商传入中国,很快发展演变成中国月份牌广告画.其后,随着年历、台历、年历画片的流行,月份牌广告画渐被冷落.时过境迁,而今洋洋大观的藏品世界里,三十代中国曾风靡一时林林总总的月份牌广告画,又以其独特的魅力受到收藏界的嘱目.笔者集藏着一幅1926年(民国15年)印制的梅兰芳大师戏剧舞台艺术形象绘画月份牌广告画(贺年卡).我阅读了《舞台生活四十年》、《戏剧》、《民国春秋》、《戏剧界》等大量书刊,对这幅绘画内涵进行了探索,献藏友共赏,以求专家赐教.这幅月份牌广告画由“英商亚细亚火油公司”于1926年印制.纵77厘米,横
At the beginning of this century, commercials were introduced into China by foreigners and quickly evolved into Chinese monthly advertisements. Subsequently, with the popular calendar, calendars and calendar films, the advertisement of the moon brand was gradually neglected. Collection of the world, the thirtieth generation of China has all the rage for a time, the numerous advertising boards of the month, but also with its unique charm by the collectors’ orders.There is a collection of 1926 (Republic of China 15 years) master Mei Lanfang master theater stage I have read a large number of books and periodicals such as “40 Years in the Stage of Life”, “Drama”, “Spring and Autumn of the Republic of China” and “Theatrical Circles”, exploring the connotation of this painting Friends of the total, in order to enlighten me experts.This month brand advertising by the “British Columbia oil company” printed in 1926. Vertical 77 cm, horizontal