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我为未来十年中国服装产业的走势勾画这样一幅景色:在一个光芒四射的时尚周围,聚集着众多时装设计师,众多时装设计师带来了众多品牌,在这些品牌的后面是不断扩充的强大品牌族。传媒引导着整个时尚的走势。 这是设想,并非现实。现实中,中国设计师面对市场冲击显得十分脆弱和无奈,一系列困惑围绕着他们,让他们感到生存的困苦。 中国的时装设计师想从困惑中走出来,必须弄清设计师与传媒、与协会、与企业、与商家的关系。
For the next decade China’s garment industry trends outlined such a scene: in a glamorous fashion around, gathered a large number of fashion designers, many fashion designers has brought many brands behind these brands is constantly expanding Strong brand family. The media is leading the fashion trend. This is a concept, not a reality. In reality, Chinese designers face the market impact is very fragile and helpless, a series of confused around them, let them feel the hardship of survival. Chinese fashion designers want to come out from confusion, we must understand the designer and the media, and associations, and businesses, and business relationships.