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危机的影响及预防的重要性 从本质上说,危机是指能够对企业及其产品和声誉造成潜在破坏的事件。面对激烈的市场竞争,一个企业不管过去有多辉煌,随时都可能受到危机的冲击,这是任何企业都无法回避的现实。问题的关键是企业应该如何开展危机的管理以化险为夷。 一般来说,危机管理包括危机的预防、危机的处理和危机的总结三个方面的主要问题。相对而言,危机的预防比危机的处理和总结更为重要。这是因为:危机一旦发生,不管其性质如何,总会给企业带来这样或那样的损失。我国第一保健品牌“三株”的衰败,人们至今还记忆犹新。从1996年6月到1998年,短短两年之内,这个年销售额达80亿元、号称中
THE IMPACT OF THE CRISIS AND THE IMPORTANCE OF PREVENTION In essence, a crisis is an event that can potentially damage a business, its products and its reputation. Faced with fierce market competition, a business no matter how brilliant the past, at any time may be the impact of the crisis, which is the reality of any business can not be avoided. The crux of the problem is how to manage the crisis at a business risk. In general, crisis management includes the three major aspects of crisis prevention, crisis management and crisis summary. In contrast, crisis prevention is more important than crisis management and conclusion. This is because: Once a crisis occurs, no matter what its nature, there will always be one or more loss to the enterprise. China's first health brand “Three” decay, people still remember fresh. From June 1996 to 1998, within just two years, this year's sales reached 80 billion yuan, known as