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中国市场经济的发展和中国企业的成长都在超速发展,但多数国内企业的营销能力已赶不上中国经济市场化的进程,在“国际市场国内化,国内竞争国际化”的今天,年销售十几个亿,利润却只有百万元左右的企业比比皆是,中国企业更加迫切地感受到市场竞争的严峻性.倍感组织开展营销管理认证培训,培养市场总监和销售经理等紧缺人才的重要。中国市场总监资格认证培训是中国市场学会在借鉴美国、英国成熟的资格认证考试体系和管理经验之上,针对中国国情,设计建立系统科学的教学管理和严格的考培体系。该项目严格执行了考、培分离制度,充分保证了认证考试工作的严肃性和权威性。全美ATA权威测评机构是中国市场总监业务资格培训认证办公室(以下简称“认证办”)委托的专业考试机构。专业的才是权威的,能与国际接轨的才是最有前景的,层次越丰富、涵盖面越能适应企业和社会市场营销的需要。
The development of China's market economy and the growth of Chinese enterprises are speeding up. However, the marketing capabilities of most domestic enterprises have failed to catch up with the marketization of China's economy. Today, the internationalization of international markets and internationalization of domestic competition, the annual sales More than a dozen billion, but only about one million yuan profits of enterprises abound, Chinese companies feel more eagerly to the severity of market competition.Feel the organization to carry out marketing management certification training, training of marketing director and sales manager and other shortage of talent important. China Marketing Director qualification training is the Chinese market learn from the United States, Britain mature certification examination system and management experience above, in view of China's national conditions, the design and establishment of systematic science teaching management and strict test system. The project strictly implemented the test, training separation system, fully guaranteed the seriousness and authority of the certification examinations. The national ATA authority evaluation agency is the professional examination agency entrusted by China Marketing Director Business Qualification Training and Certification Office (hereinafter referred to as “Certification Office”). Professional is the authority, with the international community is the most promising, the richer the level of coverage more able to adapt to business and social marketing needs.