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现代营销学中有一个理论,即寻求多角化增长的企业(开发新产品进入新市场),开发生产的新产品通常要与老产品发生关系,要么在技术上具有很强的联系性,便于利用企业资源;要么在销售终端具有较强的市场关联性,便于产品形成整体优势。打个比方。沙市“活力28”生产了“活力28”牌的矿泉水,因为它与老产品没有技术上和市场上的关联,所以人们喝起来觉得有哪里不对,甚至有人说喝出了洗衣粉的味道——这是消费心理在作祟。生产者如果认为不值得重视就错了,这种心理恰恰极大地影响着产品
There is a theory in modern marketing that seeks for multi-cornered growth (development of new products into new markets). New products developed and produced are usually associated with old products, or they are technically strong and easy to use. Enterprise resources; either have a strong market relationship at the sales terminal, which facilitates the product to form an overall advantage. Analogy. Shashi “Vigor 28” produces mineral water of “vitality 28” brand, because it has no technical and market-related relationship with old products, so people feel that there is something wrong with drinking, and some people even say that drinking out of the laundry The taste of powder - this is a consumer psychology. If the producer thinks it is not worth paying attention, he is wrong. This kind of psychology has a great impact on the product.