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根据国家广电总局于2011年公布的数据显示,我国在2010年共制作完成国产电视动画片385部,片长总计22万分钟,是2005年的5.16倍,在动画制作的数量上已经取代日本,成为世界“第一动画生产大国”。但是如此“海量”的动漫生产,却未能换来相应的经济效益。在数量上可以证明中国是动漫大国,但不足以说明中国就是动漫强国。在进口动画电影的围剿夹击下,国产动画电影票房难如人意,发展态势步履蹒跚。导致这种现状的原因是什么?值得我们思考。
According to the data released by the State Administration of Radio, Film and Television in 2011, China produced 385 domestic-made television animation films in 2010, which totaled 220,000 minutes, 5.16 times that of 2005. It has already replaced Japan in the number of animated productions, Become the world “the first animation production power ”. But so “mass” animation production, but failed to return the corresponding economic benefits. In number, it can be proved that China is an animation powerhouse, but it is not enough to show that China is an animation powerhouse. Under the attack of the encorement of imported animated films, the domestically produced animated movie box office is rather unsatisfactory, and the development trend is faltering. What are the reasons for this situation? It is worth our consideration.