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一切与奥运会相关的活动、营销策划,承载者都是形形色色的产品,而最终指向和决定者却只有一个,那就是——用户。因此,“以人为本”几乎成为了全球企业制定奥运营销策略的口号。不少吃到奥运营销甜头的企业,其秘诀就在于掌握了“以人为本”这个“营销利器”。作为一个将“以人为本”作为企业核心文化的成功者,腾讯“应势而变因人而熠”主题营销峰会,可以说是落实“以人为本”理念、帮助企业提升奥运品牌影响力的生动教科书。
All related to the Olympic Games activities, marketing planning, bearer are all kinds of products, and ultimately the final point and decide there is only one, that is - users. Therefore, “people-oriented ” almost become the slogan of global enterprises to develop Olympic marketing strategy. Many consumers eat the sweetness of the Olympic marketing business, the secret is to master “people-oriented ” This “marketing tool ”. As one of the “people-oriented” as the core of corporate culture success, Tencent “subject to change and others shine ” theme marketing summit can be said to implement “people-oriented ” concept to help enterprises enhance the impact of the Olympic brand Powerful textbook.