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浪漫主义是平面视觉传达的表达手法之一,受到广大设计者的重点关注。由于人们的审美要求随着时代的快速发展而不断提高,因此,要求平面设计所蕴含的浪漫主义色彩也愈加丰富。这就使得设计者必须不断地进行探索:怎样才能更好在作品中传达情感,从而达到满足人们对物质和精神的双重需求。本文分析了浪漫主义因素在平面视觉传达中应遵循的原则,并探讨了在平面设计中如何做到情感的传达,实现平面设计的商用价值。
Romanticism is one of the means of expression of the plane visual communication, which is the focus of the majority of designers. As people’s aesthetic requirements with the rapid development of the times and constantly improve, therefore, requires the romanticism of graphic design contains richer colors. This makes designers must continue to explore: how to better convey emotions in the works, so as to meet people’s dual needs of material and spiritual. This article analyzes the principle that romanticism should follow in the plane visual communication and discusses how to convey the emotion in graphic design and realize the commercial value of graphic design.