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广告是为了某种特定的需要,通过一定形式的媒体,公开而广泛地向公众传递信息的宣传手段(陈培爱,2004)。广告语言是人类文化的积淀和浓缩,其说明力和诱惑力是通过锤炼语言实现的。本文通过认知语言学的突
Advertising is a means of disseminating information to the public openly and broadly through certain forms of media (Chen Pei-Ai 2004) for a specific need. Advertising language is the accumulation and concentration of human culture, its explanatory power and temptation is achieved through the language of temper. This article through the cognitive linguistics of the sudden