论文部分内容阅读
莱尔商场原本是意大利一家普通商场,面对同行的激烈竞争,商场的经营业绩连续下滑,难以为继。一段时间后,不知怎的这里突然又火爆起来,顾客排着长队进去购物,像是天天搞有奖活动似的。原来这家商场为了走出困境,竟别出心裁,宣布对所有的商品只出售一次,以后同类商品绝不再进货了,哪怕是非常赚钱的抢手货也只卖一次。如此一来,莱尔商场给顾客营造出这样一种形象:这里出售的商品全是抢手货,“机不可失,时不再来”。
Lyle mall was originally an ordinary Italian shopping malls, the face of fierce competition from peers, shopping malls operating performance continued to decline, unsustainable. After a period of time, somehow here suddenly hot again, the customer lined up long queues to go shopping, like every day like to engage in prize-winning activities. Originally the mall in order to get out of the woods, actually ingenuity, announced the sale of all the goods once, after the same kind of goods will no longer be purchased, even if it is very lucrative of the popular goods sold only once. As a result, Lyle stores to customers to create such an image: all the goods sold here are hot, “no chance, not to ”.