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在市场经济体制下,企业是否能够得到良好发展,很大程度上取决于市场营销效益,只有加强市场营销管理,确保市场营销过程的完善性,才能增强企业竞争力,占据更大的市场份额,获得更为理想的经济效益。但是,就当前的事业市场营销管理来看,在这过程中仍存在较多的薄弱环节,导致企业经营效益较低,不利于可持续发展战略目标的实现。为改善这种现状,就必须探索有效途径,完善企业市场营销管理过程,文章对此进行了详细介绍,对企业开展市场营销具有指导作用。
In the market economy system, whether a company can get a good development depends largely on the marketing efficiency. Only by strengthening the marketing management and ensuring the integrity of the marketing process can the competitiveness of the enterprises be enhanced and the market share can be larger. Get more ideal economic benefits. However, judging from current business marketing management, there are still many weak links in this process, resulting in low operating efficiency of enterprises and not conducive to the realization of the strategic goal of sustainable development. To improve this situation, we must explore effective ways to improve the process of enterprise marketing management, the article described in detail, the marketing of enterprises to play a guiding role.