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法国是欧盟主要成员国,也是一个巨大的市场,拥有5700多万消费者,全国平均生活水平较高,但层次差别大,各种档次的商品都有市场。产品的质量,款式变化,以及商标的知名度等,在消费者心目中占有越来越重要的地位。 法国的综合国力和对外贸易占世界第4位,仅次于美国、日本和德国,是欧盟主要市场之一。据统计1995年法国机械与运输设备进口968亿美元,排名世界第四位,
France is a major member of the European Union and is also a huge market with more than 57 million consumers. The average living standard of the country is relatively high, but with different levels and markets for all kinds of commodities. Product quality, style changes, as well as the visibility of trademarks, etc., in the minds of consumers occupy an increasingly important position. France ranks fourth in the world in overall national strength and foreign trade, second only to the United States, Japan and Germany, and is one of the EU’s major markets. According to statistics, in 1995, France imported 96.6 billion U.S. dollars in machinery and transportation equipment, ranking the fourth in the world,