地方本科院校市场营销专业创新型人才培养的模式、问题和思考

• 作 者: 余云珠
• 机 构: 广东嘉应学院,
• 出 处: 教育观察(上半月)
• 发表日期: 2015年09期
• 关键词: 新型人才培养 市场营销专业 地方本科院校 课堂内外 校内外实践 科研素质 训练项目 教学效果 专业设置 复合人才

地方性本科院校市场营销专业创新型人才培养有结合应用型培养、课堂内外双规并进、校内外实践教学结合、创新创业训练项目等几种常见的模式。这些创新型人才培养的模式在实施过程中会受到地方本科院校办学条件以及市场营销本身专业特点的限制,通过分析以上人才培养模式中容易产生的问题,如忽略学生科研素质的培养、教师与实践脱节、扶持力度不够等,针对性地提出保障人才培养质量的思考。

Local colleges and universities marketing of innovative personnel training with a combination of application-based training, both inside and outside the classroom, the combination of practice teaching inside and outside the school, innovation and entrepreneurship training programs and several other common modes. In the process of implementation, these innovative talents training modes are limited by the conditions of running local undergraduate colleges and the professional characteristics of marketing itself. By analyzing the problems that are easy to arise in the above mode of personnel training, such as ignoring the cultivation of students’ scientific research qualifications, teachers and Practice out of touch, lack of support and so on, targeted to put forward to protect the quality of personnel training thinking.