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2001年12月6日成立的中国广播电影电视集团,整合了包括中央电视台、中央人民广播电台、中国国际广播电台在内的原广电总局所属的22个企事业单位,总资产超过200亿元,成为国内最大的媒介集团之一,并提出努力打造世界级的传媒集团,业界瞩目。本刊记者就下一步中国广播影视集团发展战略的实现方式和具体操作步骤,走访了该集团秘书长朱虹。
The China Radio, Film and Television Group, established on December 6, 2001, integrates 22 enterprises and public institutions affiliated to the State Administration of Radio, Film and Television, including CCTV, the Central People’s Broadcasting Station and China Radio International. The total assets are over 20 billion yuan, Become one of the largest media groups in the country, and put forward efforts to build a world-class media conglomerate with the industry’s attention. Our correspondent on the next step of the development strategy of China Radio and Television Group to achieve ways and specific steps, visited the Group Secretary-General Zhu Hong.