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企业文化与城市精神凤凰卫视以“拉近全球华人距离”为宗旨,全力为全世界华人提供高质素的华语电视节目,现发展为一间在国际社会享有盛誉的跨国多媒体集团。二十年来,凤凰卫视以“创新、开放、融合”为核心价值,已成为连接全球华人的信息纽带,是世界了解中国的一座桥梁,是中国了解世界的一个窗口。凤凰卫视的栏目众多,影响力日益增强。其开放、高端、包容的优质品牌形象赢得了各方人脉和良好口碑,也成为了凤凰品牌的核心优势。凤凰的文化图腾是两只鸟:凤和凰。雄为凤,雌为凰,阴阳调和,是为太极。传说中的凤凰共有五类,五采文化成为凤凰图腾的文化特征,代表的
Corporate Culture and Urban Spirit With the aim of “Closer the Chinese in the world”, Phoenix TV aims to provide high-quality Chinese-language TV programs to Chinese all over the world. Now it is developing into a multinational multimedia group prestigious in the international community. Over the past two decades, Phoenix TV has become the bridge of the world’s understanding of China and a window on China’s understanding of the world through its core values of “innovation, openness and integration.” There are many sections of Phoenix TV, the influence is increasing day by day. Its open, high-end, inclusive quality brand image has won all the contacts and a good reputation, has also become the core strengths of the Phoenix brand. Phoenix’s cultural totem is two birds: Phoenix and Phoenix. Male is phoenix, female is phoenix, yin and yang reconcile, is tai chi. There are five kinds of the legendary phoenix, five mining culture become the cultural characteristics of the Phoenix totem, represented