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MaxMara作为国际高级女装的代表,“始终如一”是其品牌的核心理念,以黑、象牙白、浅棕和棕色为永远的经典色系。MaxMara的女装是面向所有中产职业女性,其面料精致、裁剪优雅、永不过时一直是人们追求的经典。它并不要用花哨的手段来取悦顾客,而是用一种相对低调、简洁和直白的方式,尽量避开时尚趋势反复无常的变化,向顾客传递品牌价值。这一点,在MaxMara的店铺陈列设计中,也可以得到深刻全面的体现。
MaxMara as a representative of the international high-level women’s wear, “consistent” is the core concept of its brand, with black, ivory, light brown and brown for the classic color forever. MaxMara’s women are for all middle-class working women, its delicate fabrics, elegant cut, never outdated has always been the pursuit of the classic. It does not use fancy means to please customers, but in a relatively low-key, concise and straightforward way, as far as possible to avoid the vagaries of fashion trends changes, to convey the brand value to customers. This, in MaxMara’s store display design, can also be a profound and comprehensive expression.