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总的来说,平面设计有三大构成要素:图形、文案、色彩。随着时代的发展,人们对生活水平的追求越来越高,平面设计在日常生活中也发挥更重要的作用。平面设计的主要宗旨就是利用其三大构成要素,并将其融入设计原理,通过不同的结合方式带来不同的信息传播形式。目前对平面设计研究还主要停留在设计元素,设计方法和设计潮流等方向,而没有深入探讨平面设计最为本质的审美特征,因此本文通过平面设计的三大构成要素出发,进一步分析这些要素的审美特征,揭示平面设计的审美全貌。
In general, graphic design has three major components: graphics, copywriting, color. With the development of the times, people’s pursuit of living standards is getting higher and higher, and graphic design also plays a more important role in daily life. The main purpose of graphic design is to make use of its three major components and incorporate it into design principles to bring about different forms of information dissemination through different combinations. At present, the research on graphic design mainly stays in the direction of design elements, design methods and design trends, but does not probe into the most essential aesthetic features of graphic design. Therefore, through the three elements of graphic design, this paper further analyzes the aesthetic of these elements Features, revealing the aesthetic design of graphic design.