并购后,谁掌控渠道资源?

• 出 处: 经理人
• 发表日期: 2004年期
• 关键词: 渠道资源 渠道关系 公司利益 销售渠道 运营流程 渠道客户 整合风险 集中管控 风险控制 渠道管理

并购后,欲将渠道资源逐步从原团队手中剥离,最终掌控在母公司手里,但又担心其中的风险会危及公司利益。很多企业会遇到这个看似两难的问题,说其两难,并非该问题无解,而是解决的方向和目的本身就错了。“取而代之,掌握渠道资源”这个念头很危险,因为,并购最重要的是同化人心。

After the merger, it is hoped that the channel resources will be gradually stripped from the original team and ultimately controlled by the parent company, but the risks involved will jeopardize the interests of the company. Many enterprises will encounter this seemingly dilemma, saying that its dilemma is not that the problem is not solved but that the direction and purpose of the solution itself are wrong. “Instead, to grasp the channel resources, ” This idea is very dangerous, because the acquisition of the most important thing is to assimilate people's hearts.