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平面设计虽然是源于西方的一种视觉艺术形式,但我们设计者不能一味地模仿和借鉴西方的创作思维和模式,而应该将具有悠久历史的民族文化元素巧妙地融入到艺术设计中。本文从我国平面设计的现状入手,从书法、色彩、图案三方面探讨了如何将传统文化元素与平面设计相结合,以期为广大平面艺术设计者提供一些参考和借鉴。
Although graphic design originates from a western visual art form, designers can not imitate and learn from western creative thinking and mode blindly. Instead, they should skillfully integrate national cultural elements with long history into artistic design. This article starts with the status quo of graphic design in our country, discusses how to combine traditional culture elements with graphic design from the aspects of calligraphy, color and pattern, with a view to providing some reference and reference for the graphic designers.