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大数据时代下,传统的电视、广播、报刊、互联网等信息传播已经不能完全满足信息传播的要求了,手机具有“个性化、分众化、定向化和互动性”的特性,携带方便,可以在第一时间获取广告信息,在一定程度上满足了广告传播的特性。因此,本文将从我国手机广告市场的现状与问题分析,从大数据营销、互动营销与痛点营销三个方面深入研究和分析手机广告精准营销策略,并提出了5G下手机广告的发展前景。
Under the era of big data, the traditional television, radio, newspapers, Internet and other information dissemination can not fully meet the requirements of information dissemination. The mobile phone has the characteristics of “personalization, decentralization, orientation and interactivity”, easy to carry, You can get the first time advertising information, to some extent, to meet the characteristics of advertising. Therefore, this article will analyze and analyze the precise marketing strategy of mobile advertising from the aspects of big data marketing, interactive marketing and painful marketing from the analysis of the present situation and problems of mobile advertising market in our country and put forward the development prospect of 5G mobile advertising.