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随着我国文化产业进入了一个全新的发展时期,文化旅游产业作为其重要组成部分和切入焦点而备受各方关注。本文基于对国内现有主流文化旅游产业开发模式的分析,结合湖北省荆州市的资源禀赋与现实困境,提出以创设“江汉之光—中华楚文明”世界文化遗产为抓手,以打造区域文化旅游产业链与复合型旅游目的地为目的,提出直接基于文化资源发展第三产业的区域文化旅游开发模式。
As China’s cultural industry has entered a new period of development, the cultural tourism industry has drawn much attention from all parties as an important part of it and its focus. Based on the analysis of the development mode of the existing mainstream cultural tourism industry in our country and the resource endowment and the realistic predicament of Jingzhou City in Hubei Province, this paper proposes to create a “Jianghan Light - China Chu civilization” "world cultural heritage as the starting point to build Regional cultural tourism industry chain and composite tourism destination for the purpose of directly based on cultural resources to develop the tertiary industry of regional cultural tourism development model.