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厦门是东南海滨风景城市,有丰富的旅游资源,还具有其独特的生态环境优势,因此把休闲旅游业作为厦门战略性支柱产业有明显的比较优势。本文根据往年的数据统计,总结出厦门休闲旅游事业的发展概况以及遇到的瓶颈问题,如旅游产品种类少、结构单一、特色不足;旅游资源缺乏有效整合与深度开发等。接着针对文章中提到的厦门休闲旅游事业发展中的问题提出相应对策。厦门休闲旅游事业发展个案的研究,有助于概括出休闲旅游事业成功发展的一般市场规律,有助于其他的以旅游为重要经济支柱的发展地区的经验借鉴。
As a scenic coastal city in Southeast China, Xiamen is rich in tourism resources and has its own unique ecological and environmental advantages. Therefore, it is clear that Xiamen has a comparative advantage in leisure and tourism as a strategic pillar industry in Xiamen. Based on the data statistics in previous years, this paper summarizes the development of leisure tourism in Xiamen and the bottlenecks it encounters such as the small number of tourism products, the single structure and the lack of features; the lack of effective integration and deep development of tourism resources. Then for the article mentioned in the development of leisure tourism in Xiamen put forward corresponding countermeasures. The case study of leisure travel in Xiamen helps to summarize the general market rules for the successful development of leisure tourism and contribute to the experience of other developing regions where tourism is an important economic pillar.