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社会经济的快速发展和教育体制改革进程的不断加快,为高校教育水平的提升提供了重要契机和良好的社会环境,行动导向教学法作为素质教育理念下一种新型的教学方式,能够为高校市场营销专业电子商务课程教学效率的提升提供一种全新的教学模式,有利于充分调动学生学习的主动性和积极性,引导学生形成全面发展的多角度思维模式,进而培养学生的创造能力、管理能力和执行能力。基于此,以行动导向教学法的概述为主要出发点,重点探讨行动导向教学法在市场营销专业电子商务课程教学中的实践策略,以期为相关教育工作者提供一定的借鉴经验。
The rapid socio-economic development and the accelerating reform of the education system provide an important opportunity and a good social environment for the improvement of education in colleges and universities. As a new teaching method under the philosophy of quality-oriented education, Marketing professional e-commerce courses to improve teaching efficiency to provide a new teaching model is conducive to fully mobilize the initiative and enthusiasm for student learning and guide students to develop a comprehensive development of multi-angle mode of thinking, and then develop students’ ability to create, manage and Executive ability. Based on this, taking the overview of action-oriented pedagogy as the main starting point, this paper focuses on the practical strategies of action-oriented pedagogy in the marketing of e-commerce courses in order to provide some relevant experience for educators.