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对不少中国报纸来说,过去的2012年是艰难的一年。报业,尤其是位于最末端的地方报纸,怎样更好积累发展势能、如何寻找新的突破口将成为2013年报人们关注的核心。然而,追寻答案之前,我们首先需要认真思考的是:究竟是什么在制约着报业经济的发展?哪些是发展中早已存在的旧问题,哪些是“老革命”遇到的新挑战?这样一个“问题单”应该包括:体制机制束缚;办报与经营两张皮;报业面临
For many Chinese newspapers, past 2012 is a tough year. The newspaper industry, especially the newspaper at the extreme end of the globe, will be at the core of the 2013 annual newspaper’s attention on how to better develop its development potential and how to find new breakthroughs. However, before pursuing the answer, we first need to seriously consider: What exactly is restricting the development of the newspaper economy? What are the old problems that existed already in development and which are the new challenges encountered in the “old revolution?” Such a “question list ” should include: system and system constraints; newspaper and management of two skins; newspaper industry is facing