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如何在广阔的中国市场,在市场营销的最前端,展开统一而有效的营销策划和执行?近十多年来,大量国际品牌纷纷登陆中国,抢滩广袤的中国市场,商品促销范围由沿海拓展到内陆,并迅速从一线城市拓展到三线-五线城市。在业务范围扩展过程中,许多新的需求也不断涌现。为应对消费市场的新变化,满足客户多元化需求,今年5月21日,株式会社旭通DK(ADK)与WPP集团旗下的奥维思Marketing Holdings Limited(奥维思)合资在上海成立了新公司“奥旭(上海)市场营销服务有限公司
How in the vast Chinese market, in the forefront of marketing, unified and effective marketing planning and implementation? For more than a decade, a large number of international brands have landed in China, China seize the vast market, product promotion range from the coastal to the Inland, and quickly expanded from first-tier cities to third-tier cities. In the process of business expansion, many new needs are also emerging. To cope with the new changes in the consumer market and to meet the diversified needs of its customers, on May 21 this year, Asahi KK DK (ADK) and WPP Group’s Orvital Marketing Holdings Limited formed a joint venture in Shanghai to set up a new company ”Austrian Xu (Shanghai) Marketing Services Ltd.