橱窗点睛 解读大观园的品牌展示艺术

• 作 者: 图图 朱方刚
• 出 处: 商品与质量
• 发表日期: 2013年12期
• 关键词: 品牌风格 品牌展示 橱窗设计 古典家具 综合调控 信息传递 信息接收 流动感 智中 橱窗展示

是否有一座桥梁,能在无形之间,将品牌与消费者轻柔相连,而没有丝毫生硬的刻意?橱窗艺术,似乎就是最好的答案。在古典家具展示中,橱窗的运用,开始发挥越来越重要的作用,成为提升品牌价值的途径之一。好的橱窗设计,可以使企业的品牌形象与文化理念得到充分展示,进而达到高效的信息传递和信息接收,实现品牌与消费者之间的交流。而好的橱窗,不仅依靠产品以及道具来体现品牌风格,更是通过对色彩、灯光、平面配置等的综合调控,在最恰当的时机,成功抢占消费者心智。

Is there a bridge between the invisible, the brand and consumers gently connected, without the slightest blunt intention? Window art seems to be the best answer. In the classical furniture showcase, the use of windows has begun to play an increasingly important role in promoting brand value as one of the ways. Good window design, can make the company’s brand image and cultural ideas are fully demonstrated, and then achieve efficient information delivery and information reception, to achieve the brand and consumer exchanges. The good window, not only rely on products and props to reflect the brand style, but also through the color, lighting, layout and other integrated control, the most appropriate time, successfully seize the minds of consumers.