名牌专卖:你该“卖”什么

• 作 者: 草山
• 出 处: 机电新产品导报
• 发表日期: 2004年期
• 关键词: 经营指导思想 产品销售 营销竞争 营销能力 质量保证机制 营销机制 新品开发 市场知名度 市场信誉 媒体广告

现在 ,许多城市都出现了众多名牌产品专卖店 ,这其中除少数是国外品牌专卖店外 ,绝大部分都是国产名牌产品专卖店。也许 ,名牌企业设立专卖店的本旨是扩大销售 ,然而 ,普遍的现实情况是 ,林林总总的专卖店 ,经营状况大都不佳 ,有的已经“关门大吉” ,更多的因经营难以维持 ,也?

Now, many cities have appeared in many brand-name products stores, of which the few are foreign brand stores, the vast majority are domestic brand-name products stores. Perhaps, the brand-name enterprises to set up the store's main purpose is to expand sales, however, the prevailing reality is that the vast stores, most of the poor operating conditions, and some have been “closed down”, more difficult to maintain due to business, but also?