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编者按:随着国内运动健康理念的流行,人们对运动产品的需求越来越高,越来越多样化。运动产品的实质就是以应对全天候的环境,而产出满足消费者需求的功能性产品,相比一般服装类产品,其更强调功能性与实用性。因此,运动产品更需要加强对产品研发与技术创新的重视。通过分析运动产品的创新方向和创新实例可知,无论运动产品和技术如何发展,其满足消费者需求、以
Editor’s note: With the prevalence of domestic sports and health concepts, people’s demand for sports products is getting higher and higher and more and more diverse. The essence of sports products is to respond to the all-weather environment, and the functional products that meet the consumers’ needs are more important than the general apparel products. They emphasize functionality and practicality. Therefore, sports products need more attention to product R&D and technological innovation. By analyzing the innovative direction and innovative examples of sports products, we can see that regardless of how sports products and technologies are developed, they meet the needs of consumers and take