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《南京晨报》4月19日起专辟社区健康专版,通过“社区+健康”、“新闻+服务”的模式,为社区居民提供更精细化、专业化的健康信息和健康服务。这是社区报的概念在《南京晨报》的具体实践。办社区报是媒体的自救探索,是承担社区公共空间构建的社会责任,它面向社区中的每一个家庭,帮助实现教育、健康养生等家庭功能。它不同于都市报,追求窄众传播和互动,是从服务型媒体向媒体型服务业转型的实践。
Since April 19, Nanjing Morning Post has set up a community health special edition to provide community residents with more refined and specialized health information and health through the mode of “community + health” and “news + service” service. This is the concept of community newspaper in the “Nanjing Morning Post” specific practice. Doing community newspaper is a self-help exploration of the media. It is a social responsibility to assume community public space construction. It aims at every family in the community and helps to realize family functions such as education and health preservation. It is different from the Metropolis Daily, the pursuit of narrow public dissemination and interaction, is from service-oriented media to media-based service industry restructuring practice.