论文部分内容阅读
随着媒体环境的多样化与传播形态的多元化发展,广告市场已从单一的创意点驱动转向以技术、文化艺术、跨界、社会化创意等元素延伸而成的整合驱动创意。越来越多有年轻心态、有创意热情、有多年在4A浸淫的经历与实现自己创意梦想能力的创意人创立独立创意机构,从品牌到形态、从技术到内容,构建更加完整的整合营销产业链,以客户需求为导向,为中国品牌打造出众多叫好又叫座的爆款案例,业已
With the diversification of the media environment and the diversified development of the forms of communication, the advertising market has shifted from a single creative point to an integrative-driven creative idea that extends from the elements of technology, culture and art, cross-border and socialization. More and more young mentality, creative enthusiasm, years of experience in 4A immersive and creative dreams to achieve their creative ability to create an independent creative agency, from the brand to the form, from technology to content, to build a more complete integrated marketing Industrial chain, customer demand-oriented, for the Chinese brand to create a large number of acclaimed applause burst cases, has been