论文部分内容阅读
自被称为全媒体融合元年的2014年以来,打破传统媒体固有运作发展方式,打通媒介间信息传播的壁垒,实现全媒体时代背景下的媒介融合成为传统媒体生存发展的必然选择。在媒介融合的快速变革过程中,如何快速实现信息的采集-分销-传递,适应信息碎片化、传播方式多样化、受众接收针对性强、自媒体活力异军突起的全媒体时代特征成为传统媒体必须思考的问题。结合当前传统媒体发展所面临的时代背景,笔者综合“全媒体”所具有的特征,进一步解读了全媒体时代对传统媒体的传播模式、运作模式乃至整个信息产业链的影响,进而分析这种颠覆性、重构性的变革中传统媒体如何自处。
Since 2014, known as the first year of all-media integration, it has become an inevitable choice to survive and develop traditional media by breaking the mode of inherent operation and development of traditional media, opening up barriers to the dissemination of information among media and achieving media convergence in the all-media age. In the process of rapid change of media convergence, how to quickly realize the collection of information - distribution - transmission, adaptation to information fragmentation, diversification of modes of communication, reception of targeted audiences, characteristics of all-media age characterized by the sudden emergence of media vitality, must be considered as traditional media The problem. Combined with the current background of the development of traditional media, the author comprehensively analyzes the characteristics of the “all media”, further interprets the influence of the all media era on the traditional media mode of transmission, mode of operation and even the entire information industry chain, and then analyzes this How traditional media can be on its own in a disruptive and reconfiguring revolution.