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本文基于传统的土特产品营销模式,对西北民族大学在校大学生消费意愿、消费偏好、消费水平等情况进行调查,分析土特产校园销售中遇到的问题,对传统营销模式加以创新,试研究出一套适合校园销售的创新型土特产营销模式。
Based on the traditional marketing mode of native products, this paper investigates the consumer willingness, consumer preference and consumption level of undergraduates in Northwest University for Nationalities to analyze the problems encountered in the sales of native products campus and innovate the traditional marketing mode A set of innovative native products marketing model for campus sales.