伦敦奥运的中国商机

• 出 处: 赤子(下半月)
• 发表日期: 2012年08期
• 关键词: 伦敦奥运会 体育品牌 中国运动员 网上传播 奥运营销策略 金正日 官方赞助商 国家奥委会 中国乒乓球队 宏碁

经过北京奥运的历练,面对伦敦奥运会的时候,中国品牌不再不计成本蜂拥而上,而是开始选择与自身品牌相适应的策略与方式寻找商机。7月29日,伦敦奥运会举重赛场,朝鲜运动员欧云哲“爆冷”获得男子5公斤级比赛冠军。随后,他感谢“伟大领袖”金正日的赛后感言,以及高举双手表达激动心情的图片迅速在互联网上传播,成为伦敦奥运赛场上除中国运动员夺冠之外另一吸引中国观众的场景。同时“亮了”的还有欧云哲身上的

After the Beijing Olympic Games experience, in the face of the London Olympic Games, the Chinese brands are no longer irrespective of the cost of flocking, but began to choose their own brand to adapt strategies and ways to find business opportunities. July 29, London Olympic Weightlifting Stadium, North Korea athletes Aaron Zhe Zhe “upset” won the men’s 5 kg class title. Subsequently, he thanked the “great leader” Kim Jong-il’s post-game remarks and exhorted his hands to express the excitement of the picture quickly spread on the Internet, as the London Olympic Games in addition to Chinese athletes to win another scene to attract Chinese audiences . At the same time “light ” There Ou Yun Zhe body