中国传统文化对市场营销学教学的启示

• 作 者: 蒋才良
• 机 构: 义乌工商学院财务处 浙江,义乌,322000
• 出 处: 企业家天地下半月刊(理论版)
• 发表日期: 2007年04期
• 关键词: 市场营销学 中国传统文化 市场营销教学 现代经营理念 顾客导向 科特勒 营销大师 中国的传统 尔玛 企业社会形象

中国传统文化博大精深,具有丰富的内涵,挖掘传统文化的内涵应用在各学科的教学中是一项艰巨光荣的任务。中国传统文化中蕴涵着很多现代经营理念,例如“民本”理念、“和谐”理念、“变易”理念,这些理念对于每个中国人来说都不陌生,但是如何深刻理解其在市场营销学中的运用却是一个很大的课题。

The Chinese traditional culture is profound and rich, with rich connotations. It is an arduous and glorious task to excavate the connotation of traditional culture applied in all disciplines. There are many modern business concepts in traditional Chinese culture, such as the concept of “people-based”, the concept of “harmony” and the concept of “change-one-off”, which are familiar to every Chinese but how to deeply understand their concepts in marketing The use of it is a big topic.