论文部分内容阅读
连锁经营,大概是人类迄今为止所创造的商业模式中,复制与发展速度最快的一种了。正因为此,连锁行业从其诞生的第一天起就如火如荼,发展神速,并且创造了无数经典的案例。一个个迅速壮大的品牌,一个个神话般暴富的人物,或许是连锁行业里最司空见惯的风景。改革开放以来,中国连锁商业从蹒跚学步开始,不断进步,进入21世纪之后发展速度更是越来越快。如今,在大街小巷,人们几乎随处可见各种各样的品牌连锁店。连锁不仅成了我们生活中常见的、离不开的商业形式,而且还越来越受到想创业的年轻人的青睐,成为他们跨入创业领域、低风险起步的捷径。但是,由于对连锁行业的了解和认识太少,由于自身经营管理经验的匮乏,抑或由于连锁品牌先天的缺陷等原因,一些创业者栽了跟斗,甚至付出了惨重的代价。为此,本刊携手AAA国际品牌运营机构,创办了这一“连锁商学院”栏目,力图用崭新的理念、锐利的视角、实用的战法来为广大连锁经营者服务,我们愿陪伴您一起在连锁的道路上前行,共同成长!
Chain management is probably the fastest one among the business models created so far by humans. It is precisely because of this that the chain industry has been in full swing since its inception and has developed rapidly, and has created countless classic cases. One by one fast-growing brand, one of the mythical rich people, perhaps the most common sight in the chain industry. Since the reform and opening up, China’s chain businesses have begun to learn from their toddlers and have made continuous progress. After entering the 21st century, the pace of development has accelerated. Today, in the streets, people can see a wide variety of brand chains everywhere. Chain has not only become a common and indispensable business form in our lives, but it has also been increasingly favored by young people who want to start a business. It has become a shortcut for them to enter the entrepreneurial field and start a low risk. However, due to the lack of understanding and understanding of the chain industry, due to the lack of their own management experience, or due to the inborn defects of the chain brand, some entrepreneurs planted, and even paid a heavy price. To this end, the journal teamed up with the AAA international brand operating agency to create this “chain business school” section, trying to serve the majority of chain operators with new concepts, sharp perspectives, and practical tactics. We are willing to accompany them. You move together on the chain and grow together!