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媒企战略合作其实也是一种博弈,媒介是否是企业战略资源,在于媒介的论断还是企业的需求?广告主始终是明智的。
In fact, the strategic cooperation between media and enterprises is also a kind of game. Whether the media is the strategic resource of enterprises or not depends on the judgment of media or the demand of enterprises. Advertisers are always wise.