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我国的少儿图书发展于“五四”新文化运动,近年来随着社会对儿童教育的重视,少儿读物市场发展迅速,产出颇丰。然而国产少儿出版物的设计特别是文字字体方面的设计不能满足社会的需求,缺少像企鹅出版社这样重视书籍文字与装帧设计并成为标准的业者。本文通过分析这种情况的成因与少儿出版物字体设计方面存在的主要问题。
The children’s books in our country have been developed in the "May Fourth New Culture Movement. In recent years, with the emphasis on children’s education in the society, the children’s books market has been developing rapidly with ample output. However, the design of Chinese-made children’s publications, especially the typefaces, can not meet the needs of the society and lacks the standard that emphasizes the design and installation of books and texts as Penguin Publishing Company. This article analyzes the causes of this situation and the main problems in the design of children’s publications font.