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随着市场经济的不断繁荣和发展,中国的广告行业取得了令人瞩目的成就。作为该行业重要组成部分的电视广告,其发展速度、影响范围、传播效果更是非常显著。但是,在电视广告繁荣发展的背后却隐藏着诸多问题,受众错位问题是其中之一。本文通过列举电视广告设计案例,分析受众错位问题的表现类型及其产生原因。
With the constant prosperity and development of the market economy, the advertising industry in China has made remarkable achievements. As an important part of the industry, television advertising, its development speed, scope of influence, the spread of the effect is even more significant. However, many problems lie behind the prosperous development of television commercials, and the problem of misplaced audiences is one of them. In this paper, by enumerating the case of TV advertising design, this paper analyzes the performance types of the audience dislocation problem and its causes.