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THE internet has allowed some national newspapers to go global in a short space of time. The Guardian[ The Guardian：《卫报》，英国全国性综合内容日报。] and Daily Mail benefit most from the size of the English-speaking
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THE internet has allowed some national newspapers to go global in a short space of time. The Guardian[ The Guardian：《卫报》，英国全国性综合内容日报。] and Daily Mail benefit most from the size of the English-speaking world outside Britain, but the New York Times and Huffington Post [ The Huffington Post：《赫芬顿邮报》，是美国当今最具影响力新闻博客网站。]are slowly becoming more international too (see bottom chart). However, the Mail and HuffPo, designed for racy[ racy：Some racy tires and aftermarket suspension tuning would transform the handling of this car.] appetites[ appetite：Someone’s appetite for something is their strong desire for it.] and short attention spans[ span：A span is the period of time between two dates or events during which something exists, functions, or happens. ], are gaining audience the fastest (top left). With print advertising revenues[ revenue：Revenue is money that a company, organization, or government receives from people. (business) ] declining much faster than web revenues are rising, one key to survival[ survival：If you refer to the survival of something or someone, you mean that they manage to continue or exist in spite of difficult circumstances. ] is to increase "stickiness[ stickiness："Our focus now turns to adding more social networking features to Weibo to increase user stickiness," Sina's chief executive Charles Chao said.]", the number of stories each visitor reads. But it seems that the born-for-the-web HuffPo is much better than the print papers at doing that (top right).
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