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通过对文化软实力西方发展模式和日韩发展模式的探讨,本文指出当代中国要提升国家文化软实力应该走适合自己的道路,即“中国道路”。提升文化软实力的“中国道路”是以“中国梦”为指导理念,以提高文化制品的原创性和传播效应为重心,结合文化软实力的诸要素而提出的系统的发展模式。在“中国梦”的引导下对“中国道路”的开拓需要在继承优秀传统文化,挖掘多民族文化资源,推进文化体制改革,加强文化对外传播等方面开展具体工作。
Through the discussion of the Western development model of cultural soft power and the development model of Japan and South Korea, this paper points out that contemporary China should follow its own path, that is, “the Chinese road”, in order to enhance the national cultural soft power. The “Road to China” to enhance cultural soft power is based on the concept of “China Dream” as its guiding ideology, focusing on improving the originality and communication effects of cultural products and combining with the systematic development model of elements of cultural soft power . Guided by the “China Dream”, it is necessary to carry out specific work on inheriting outstanding traditional culture, tapping multi-ethnic cultural resources, promoting the reform of the cultural system, and strengthening the cultural transmission to the outside world.