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众多消费者信赖的大品牌纷纷涉及虚假广告宣传,并有愈演愈烈之势。由于广告经营者和广告发布者对广告主存在着不同程度的经济上的依赖关系,无法对虚假广告执行真正的监督。此外,广告管理法规的不够完善、执法不严、企业诚信的缺失、以及舆论监督不力等等在一定程度上都会造成虚假广告的泛滥,但是关键的因素在于中国的市场经济目前并没有培育出一个成熟的市场环境,没有发展出一套完备的消费者监督机制。
Many large brands of consumer trust have involved false advertising, and have intensified the trend. Advertisers and advertisers are not able to exercise true oversight of fake advertisements because of their varying degrees of economic dependence on advertisers. In addition, inadequate advertising laws and regulations, lax enforcement, absence of corporate honesty and lack of supervision by the media all contribute to the proliferation of false advertisements to a certain extent. However, the key factor is that China’s market economy has not cultivated a Mature market environment, did not develop a complete set of consumer oversight mechanisms.